Website Copy

Write the words for one page at a time: pick the structure, then write copy section by section so a stranger understands the offer in five seconds and knows what to do next. Scope is small and medium service businesses (trades, clinics, coaches, consultants, agencies, local pros). E-commerce catalogues are out of scope; SaaS pages only loosely fit. The output is copy plus a wireframe, not a design or HTML.

Start with the business context

1. If .agents/business-context.md exists, read it first. Use it as the source of truth and ask only for what the page needs and the file lacks.
2. If it's missing, run a mini-brief, one question at a time:
   • Ideal customer: who, what situation, what they call the problem.
   • The site's one job: the primary action, and what happens after the click.
   • Offer and pricing stance: what is sold, and exact / from / ranges / factors / hidden.
   • Proof available: reviews (platform, rating, count), quotable clients, real numbers, photos.
   • Locale: country, languages, formality (je/u, tu/vous). For a full-site rewrite or a thin answer set, suggest running website-brief first and say why. Nobody available to answer: proceed on inferred values and list the questions under Open gaps.
3. If a page already exists, read it before writing (the URL via agent-browser or a plain fetch, or the repo's templates/content). Good lines are often already there, buried (BRIEF-01).
4. State every assumption you make in the output. Never invent proof: no testimonials, ratings, client counts, logos or results that the brief doesn't contain. Use placeholders such as [PROOF NEEDED: testimonial about speed of delivery].

Workflow