Website Lead Magnet

Most first-time visitors are comparing, not buying. This skill designs the second path on the site: a small, genuinely useful offer that earns an email, a thank-you page that offers the booking, and a short nurture sequence that brings people back until they're ready. Output is an offer spec plus ready-to-edit copy for every asset.

Scope: small and medium service businesses (trades, clinics, coaches, consultants, agencies, local pros). Not e-commerce catalogues. SaaS only loosely: a free trial is a product decision, not a lead magnet. When the core paid offer itself is weak, the skill says so and fixes the offer first.

Start with context

1. If .agents/business-context.md exists, read it first. Ask only for what's missing or marked inferred.
2. If it doesn't exist, run a 5-question mini-brief inline, one question at a time: ideal customer · the site's one job and primary CTA · offer and pricing stance · proof available · locale and languages. For a multi-service or multi-language funnel, suggest running website-brief first instead. Nobody available to answer: proceed on inferred values, tag them, and list the questions under Open gaps.
3. Then collect the lead-magnet inputs the brief rarely has:
   • the problem customers hire you for, and the question prospects ask most before buying
   • expertise or content you can repackage (checklists you already use, pricing logic, FAQs, videos)
   • traffic sources (organic, referrals, YouTube, ads, email signature) and the booking or email tool in use
   • real capacity and seasonality (only needed if scarcity comes up)
4. Never invent proof. Use placeholders such as [PROOF NEEDED: testimonial about how fast the checklist paid off] and list each one under Open gaps.

Workflow