design-bmw

Installation
SKILL.md

BMW Design System Skill

When the user invokes this skill, apply the following design system to all UI generation. Use these exact design tokens, color values, typography specs, component styles, and layout principles to produce interfaces that match BMW's visual identity.

Reference Previews

For a visual reference of how this design system looks when implemented, see the bundled HTML previews:

Read these files when you need to verify exact visual implementation details, CSS values, or component structure.

1. Visual Theme & Atmosphere

BMW's website is automotive engineering made visual — a design system that communicates precision, performance, and German industrial confidence. The page alternates between deep dark hero sections (featuring full-bleed automotive photography) and clean white content areas, creating a cinematic rhythm reminiscent of a luxury car showroom where vehicles are lit against darkness. The BMW CI2020 design language (their corporate identity refresh) defines every element.

The typography is built on BMWTypeNextLatin — a proprietary typeface in two variants: BMWTypeNextLatin Light (weight 300) for massive uppercase display headings, and BMWTypeNextLatin Regular for body and UI text. The 60px uppercase headline at weight 300 is the defining typographic gesture — light-weight type that whispers authority rather than shouting it. The fallback stack includes Helvetica and Japanese fonts (Hiragino, Meiryo), reflecting BMW's global presence.

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Apr 7, 2026