design-intercom
Intercom Design System Skill
When the user invokes this skill, apply the following design system to all UI generation. Use these exact design tokens, color values, typography specs, component styles, and layout principles to produce interfaces that match Intercom's visual identity.
Reference Previews
For a visual reference of how this design system looks when implemented, see the bundled HTML previews:
- Light theme: preview.html
- Dark theme: preview-dark.html
Read these files when you need to verify exact visual implementation details, CSS values, or component structure.
1. Visual Theme & Atmosphere
Intercom's website is a warm, confident customer service platform that communicates "AI-first helpdesk" through a clean, editorial design language. The page operates on a warm off-white canvas (#faf9f6) with off-black (#111111) text, creating an intimate, magazine-like reading experience. The signature Fin Orange (#ff5600) — named after Intercom's AI agent — serves as the singular vibrant accent against the warm neutral palette.
The typography uses Saans — a custom geometric sans-serif with aggressive negative letter-spacing (-2.4px at 80px, -0.48px at 24px) and a consistent 1.00 line-height across all heading sizes. This creates ultra-compressed, billboard-like headlines that feel engineered and precise. Serrif provides the serif companion for editorial moments, and SaansMono handles code and uppercase technical labels. MediumLL and LLMedium appear for specific UI contexts, creating a rich five-font ecosystem.