design-runwayml
Runway Design System Skill
When the user invokes this skill, apply the following design system to all UI generation. Use these exact design tokens, color values, typography specs, component styles, and layout principles to produce interfaces that match Runway's visual identity.
Reference Previews
For a visual reference of how this design system looks when implemented, see the bundled HTML previews:
- Light theme: preview.html
- Dark theme: preview-dark.html
Read these files when you need to verify exact visual implementation details, CSS values, or component structure.
1. Visual Theme & Atmosphere
Runway's interface is a cinematic reel brought to life as a website — a dark, editorial, film-production-grade design where full-bleed photography and video ARE the primary UI elements. This is not a typical tech product page; it's a visual manifesto for AI-powered creativity. Every section feels like a frame from a film: dramatic lighting, sweeping landscapes, and intimate human moments captured in high-quality imagery that dominates the viewport.
The design language is built on a single typeface — abcNormal — a clean, geometric sans-serif that handles everything from 48px display headlines to 11px uppercase labels. This single-font commitment creates an extreme typographic uniformity that lets the visual content speak louder than the text. Headlines use tight line-heights (1.0) with negative letter-spacing (-0.9px to -1.2px), creating compressed text blocks that feel like film titles rather than marketing copy.