Marketing Playbook

Overview

This skill provides marketing frameworks, analysis techniques, and creative guidance to help you plan, execute, and evaluate campaigns.

Strategic Frameworks

• STP (Segmentation, Targeting, Positioning): Identify market segments, choose your target audiences, and position your product or service to meet their needs.
• 4Ps (Product, Price, Place, Promotion): Define your product, set pricing strategy, select distribution channels, and plan promotional tactics.
• AIDA (Attention, Interest, Desire, Action): Structure messaging to capture attention, generate interest, create desire, and drive action.

Creating a Marketing Plan