PPC Wasted-Spend Watchdog

Finds the exact search terms and keywords burning your ad budget - spend with no (or too few) orders, and high-ACoS terms dragging profit - and quantifies the money you'd save. Live from DataDoe Search Term Performance. The read half of the negative-keyword workflow.

When to use this

• Weekly PPC clean-up, or whenever ACoS is creeping up.
• After a launch, when broad/auto campaigns catch irrelevant traffic.
• Before you touch bids - see where the waste is first.
• Trigger phrases: "wasted ad spend", "high ACoS", "which keywords lose money", "PPC audit", "where is my ad budget going", "negative keyword candidates".

The framework. Two waste buckets