Copy Editing

Edit marketing/conversion copy with focused passes while preserving core message.

Core Philosophy

Good copy editing enhances instead of rewriting. Each pass isolates one dimension so issues are not masked.

Key principles:

• Do not change core message; enhance it.
• Focused passes beat one diffuse review.
• Every edit needs a clear reason.
• Preserve voice while improving clarity.

The Seven Sweeps Framework

Run seven sequential passes. After each sweep, re-check prior sweeps for regressions.