copywriting
Copywriting
Write conversion copy that is clear, specific, and action-driving.
Before Writing
Gather context (ask if missing):
1. Page Purpose
- What type of page is this? (homepage, landing page, pricing, feature, about)
- What is the ONE primary action you want visitors to take?
- What's the secondary action (if any)?
2. Audience
- Who is the ideal customer for this page?
- What problem are they trying to solve?
- What have they already tried?
- What objections or hesitations do they have?
- What language do they use to describe their problem?
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