Copywriting

Write conversion copy that is clear, specific, and action-driving.

Before Writing

Gather context (ask if missing):

1. Page Purpose

• What type of page is this? (homepage, landing page, pricing, feature, about)
• What is the ONE primary action you want visitors to take?
• What's the secondary action (if any)?

2. Audience

• Who is the ideal customer for this page?
• What problem are they trying to solve?
• What have they already tried?
• What objections or hesitations do they have?
• What language do they use to describe their problem?