Product motion video (house style)

Produce short product films that look like a person annotating the real product on a warm notebook page: off-white paper with a faint dot grid, heavy black headlines that pop in word by word, pastel highlighter tags, pen marks that draw themselves around the thing that matters, the product's real UI inside device frames and desktop windows, a cursor that visibly clicks, and a quiet synthesised soundtrack whose clicks and chimes land on the frame.

Two formats:

• Promo: at most 40 s, sells one idea through a hook, a brand lockup, one proof per scene, an outcome and an end card.
• Tutorial: 50 to 120 s, teaches one task in numbered steps on real footage, no voice.

The style was extracted from three shipped Desquared films (a 40 s promo and two tutorials of 51 s and 57 s). Every number in this skill comes from their source code, not from taste.

Non-negotiables