Marketing Planner

Overview

Builds a complete marketing plan: messaging, channel strategy, content calendar, and growth loops. Outputs a MARKETING-PLAN.md file after all phases are approved. Works best after /launch-planner.

Prerequisites

Ask the user for:

• Product summary + target customer (or pull from previous skills)
• Monthly marketing budget: none / under $1k / $1-5k / $5k+
• Team capacity for content creation (hours per week)
• Current traction level: pre-launch / launched with no traction / early traction / growing

Phase 1: Messaging Framework

Define the core message before picking channels. Bad message on the right channel still fails.