UX Brand

Workflow

1. Parse $ARGUMENTS → {subcommand} + {subject} + options. Default subcommand = brand. Missing subject → AskUserQuestion.

2. Discover inputs — Glob in priority order:

   • biz/{subject}/ux/*-{subject}.md (empathy-map, persona, forces, jtbd, vpc, journey-map)
   • biz/PRD-*-llm.md, biz/analysis/*{subject}*
   • biz/{subject}/ux/design-system.yaml (existing tokens — required for audit and --update)
   • Nothing found → AskUserQuestion: audience description, industry, emotional need, tech-comfort (1-10)

3. Classify audience — See references/brand-archetypes.md:

   • Extract emotional landscape from empathy map feels + forces anxiety/push → select primary archetype (+ optional blend)
   • Extract tech-comfort from persona tech_comfort field (or infer from tools_used, age, profession)
   • --tone and --tech-comfort override artifact-derived values
   • Detect locale/industry from artifact content + --industry hint