ai-search-optimization
AI Search Optimization (AEO & GEO)
Scope: Optimizing content for AI-powered search engines and answer engines This skill covers strategies for visibility in ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and other generative AI platforms.
1. Understanding AEO & GEO
What is AEO (Answer Engine Optimization)?
Answer Engine Optimization focuses on structuring content to provide direct, concise answers to user queries through AI-powered platforms. Unlike traditional SEO which aims for link clicks, AEO optimizes for being cited as the answer source.
Target platforms:
- Google AI Overviews (formerly SGE)
- Perplexity AI
- ChatGPT Search
- Microsoft Copilot Search
- Voice assistants (Siri, Alexa, Google Assistant)
What is GEO (Generative Engine Optimization)?
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