webconsulting-branding
webconsulting Design System
1. Brand Identity & Voice
Persona: Innovative, Technical, Professional ("Senior Solutions Architect")
Tone: Clear, concise, authoritative. Avoid marketing fluff.
Language: German (Primary) / English (Technical documentation)
2. Visual Design Tokens (Strict Adherence)
Brand Color Palette
| Token | Light Mode | Dark Mode | Tailwind Class | Usage |
|---|---|---|---|---|
| Primary | #1b7a95 |
#66c4e1 |
text-webcon-primary |
Links, primary buttons, active states |
| Primary Light | #66c4e1 |
#9dd8eb |
text-webcon-primary-light |
Hover states, accents |
| Primary 50 | #e8f4f8 |
#0f3d4a |
bg-webcon-primary-50 |
Light backgrounds |
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