Creative — Explore (Visual Direction)

Converge on ONE visual direction before spending generation budget on variations. Picking a direction early is the single highest-leverage creative decision — everything downstream (scenes, shots, ads, polish) inherits it. Never jump straight to final assets without a locked direction.

When to use

• Starting a new brand, campaign, or product visual from scratch.
• The user has a product but no agreed "look".
• Stakeholders disagree on aesthetic and you need concrete options to react to.
• Before creative-scene, creative-shot, creative-ads-explorer, or creative-offer when no direction is locked.

When NOT to use

• A direction/brand guide already exists → skip to the asset skills.
• You only need to finish one already-chosen image → creative-polish.
• The user wants team-wide mood alignment with territories → creative-moodboard (broader than this).