Creative — Mood Board Explorer

Create shared visual language so a team can agree before anyone produces final creative. The output is a board to react to and sign off on — not finished assets. Bigger and more exploratory than creative-explore: each "territory" is a coherent world, shown with multiple tiles.

When to use

• Multiple stakeholders need to align on aesthetic before spend.
• Kicking off a brand or rebrand and the visual world is undefined.
• You want a durable reference artifact the whole team points back to.

When NOT to use

• Solo/fast project, just need to pick a look → creative-explore (lighter).
• Direction already signed off → go straight to creative-scene/creative-shot.
• You're connecting strategy to visuals specifically → creative-positioning.

Inputs (ask only what's missing)

• Brand/product + the decision this board must unblock.
• Audience + emotional target.
• Existing assets / competitor refs to anchor or avoid.