Creative — Offer Explorer

Make the OFFER the hero. Every visual decision serves one goal: a viewer understands the value and the reason to act now within two seconds. This is merchandising, not branding — clarity of value beats aesthetic flourish.

When to use

• There's a concrete offer to push: discount, bundle, free trial, guarantee, limited drop.
• Promo/sale creative, pricing-page hero, launch banner, email header.
• The message is "here's the deal", not "here's who we are".

When NOT to use

• Testing many message angles broadly → creative-ads-explorer.
• No offer yet, just brand look → creative-explore/creative-moodboard.
• Showing the product in use → creative-scene.

Inputs (ask only what's missing — and never invent these)

• The exact offer: anchor price → deal price, what's included, bonus, guarantee terms, deadline.
• Product + audience.
• Locked visual direction if available.