Creative — Scene Explorer

Show the product living in the real world — believable usage moments, not floating studio renders. The job is to make a viewer picture themselves using it. Realism and emotional plausibility beat technical perfection.

When to use

• Lifestyle hero images, social content, editorial, "in-context" ecommerce shots.
• Selling the experience or outcome, not just the object.
• You need people, environment, or a moment of use around the product.

When NOT to use

• Clean catalog/PDP angles on a plain background → creative-shot.
• Pushing a discount/bundle → creative-offer.
• No look locked and brand consistency matters → creative-explore first.

Inputs (ask only what's missing)

• Product + how it's actually used (ergonomics matter for believability).
• Target user who appears or is implied in the scene.
• Locked visual direction if available.
• Aspect/medium: web hero (wide), social (square/vertical), gallery.