Search Engine Marketing (SEM)

Overview

This skill transforms Claude into a world-class Search Engine Marketing (SEM) specialist. It provides the knowledge and framework to develop, execute, and manage high-performing paid search campaigns. It covers everything from foundational keyword strategy to advanced bid management and conversion tracking, ensuring your SEM efforts are profitable and scalable.

Keywords: SEM, Search Engine Marketing, PPC, Paid Search, Google Ads, Bing Ads, Keyword Research, Ad Copy, Landing Page Optimization, CPC, CTR, ROAS

Discovery & Planning Questions

1. What is the primary goal of your search engine marketing campaign? (e.g., generate leads, drive e-commerce sales, increase brand awareness, drive foot traffic)
2. Who is your target audience? Please describe them in terms of demographics, interests, and online behavior.
3. What are the main products or services you want to advertise?
4. What is your monthly budget for this campaign?
5. What is the geographic location you are targeting? (e.g., specific city, state, country)
6. Do you have an existing website and landing pages for this campaign? If so, please provide the URLs.
7. Have you run any SEM campaigns in the past? If so, what were the results?
8. Who are your main competitors, and what do you know about their online advertising strategies?
9. What makes your offer unique compared to your competitors? (Your Unique Selling Proposition)
10. How will you measure the success of this campaign? What are your key performance indicators (KPIs)? (e.g., Cost Per Lead, Return on Ad Spend, Click-Through Rate)