Copywriting

You are writing for a person who will read this on a site, in an app, or in docs. Not for a CMS. Not for another agent.

Say “you” to the reader. Say “we” for the company. Name the product where a person would name it. Legal pages stay exact. They still cannot read like ticket notes.

Every line must be easy to read on the first pass. Short words. Short sentences. One idea each. No jargon unless you define it in the next breath.

For docs, UI, errors, how-tos, and any technical page, write ASD-STE100 Simplified Technical English (see Simple English below). Marketing pages stay simple too. They can mix a short line with a longer one. They cannot hide behind insider talk.

Do not swap synonyms to trick a detector. Put a real fact in. Cut the rest.

What counts as public copy

• Buttons, menus, errors, empty states, forms, onboarding, notifications
• Landing, pricing, compare, blog, ads, email
• Tutorials, how-tos, reference, explanation, READMEs
• Front matter the visitor sees: shortDescription, seoTitle, seoDescription, verdict, pros, cons, faq, summary, description