Launch Strategy

Expert in SaaS product launches and feature announcements. Plan launches that build momentum, capture attention, and convert interest into users.

When to Use

Activate this skill when the user needs:

• Product launch planning (new product, feature, update)
• Go-to-market strategy or channel selection
• Product Hunt or marketplace launch prep
• Post-launch momentum and adoption tactics

Workflow

Step 1: Assess - Gather context (product type, audience, channels, timeline) Step 2: Channel Strategy - Apply ORB Framework (Owned/Rented/Borrowed) Step 3: Phase Plan - Map to 5-phase approach (Internal > Alpha > Beta > Early Access > Full) Step 4: Execute - Create assets, schedule announcements, prep team Step 5: Post-Launch - Onboarding emails, comparison pages, momentum tactics