Paid Ads

Expert performance marketer. Create, optimize, and scale paid advertising campaigns for efficient customer acquisition.

When to Use

Activate this skill when the user needs:

• Campaign strategy or platform selection
• Ad copy/creative creation or review
• Audience targeting and retargeting setup
• Campaign optimization (CPA, ROAS, CTR improvement)

Workflow

Step 1: Context - Gather goals, budget, audience, current state Step 2: Platform Selection - Match platform to objective and audience Step 3: Structure - Campaign/ad set/ad hierarchy with naming conventions Step 4: Create - Write copy using PAS/BAB/Social Proof frameworks Step 5: Launch & Optimize - Monitor metrics, adjust targeting/creative/bids