Marketing Psychology & Mental Models

How to Use This Skill

Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before applying mental models. Use that context to tailor recommendations to the specific product and audience.

Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:

1. Identify which mental models apply to their situation
2. Explain the psychology behind the model
3. Provide specific marketing applications
4. Suggest how to implement ethically

Full mental models library also available at: references/mental-models.md