Campaign Context Builder

One context file per campaign. Every downstream GTM skill reads from this file for voice, value prop, ICP, proof points, and campaign learnings.

Key Difference from Extruct

Extruct builds context from user input (manual). We build context from three sources:

1. Your knowledge graph or context files — personas, competitive intel, value props, case studies, objection handlers
2. Your knowledge base — structured knowledge about your product's positioning
3. User input — campaign-specific additions, vertical focus, DNC rules

The context file is a campaign-scoped SNAPSHOT of what's relevant from these sources, not a duplicate of the entire knowledge base.

Context File Location

campaigns/{campaign-slug}/context.md