Enrichment Design

Bridge the gap between pain hypotheses and account-level data. Define WHAT to research about each company to score hypothesis fit and find personalization hooks.

Key Difference from Extruct

Extruct designs columns for their AI Tables API. We design columns for:

1. Signal Engine — your signal sources already detect buying signals
2. Clay AI Research — Clay's agent columns for custom research
3. Account Researcher — your existing research agent can be tasked with specific questions
4. ZoomInfo enrichment — triggered by SynthesisTrigger for high-value accounts

The enrichment "columns" map to different execution backends depending on the data needed.

Two Modes

Mode 1: Segmentation