Market Research

Research vertical pain points using your signal sources, web research, and your knowledge graph. Validates hypotheses with external data. Produces verified data points for enrichment and email personalization.

Key Difference from Extruct

Extruct uses Perplexity API for research. We use:

1. Signal Engine (8 sources) — SEC EDGAR, NewsAPI, Adzuna, USASpending, G2, HubSpot, Gong, Crossbeam
2. Web research — Claude's built-in web access for deep dives
3. Your knowledge graph — existing knowledge about the vertical from past campaigns
4. Gong call data — real objections and pain points from sales calls

When to Use

• After hypothesis-building to validate hypotheses with external data
• When entering a vertical you DON'T know well (complement to hypothesis-building)
• When you need verified numbers for email personalization