Brand Photography Guide

Defining Your Style

Composition

• Rule of thirds or centered (pick one as primary)
• Close-up vs wide (what's your default framing?)
• Negative space usage (how much, where)
• Depth of field (shallow = cinematic, deep = documentary)

Lighting

• Natural vs studio (or both with guidelines for each)
• Warm vs cool (color temperature direction)
• Soft vs hard (diffused vs directional)
• Time of day for outdoor shots