Comparison Table

Design

• Sticky header row with plan/product names
• Group features by category with section headers
• Checkmarks and X marks (with accessible labels)
• Highlight the recommended column
• Mobile: convert to stacked cards or horizontal scroll

Rules

1. Highlight differences, not similarities
2. Most important features at the top
3. Tooltip on features that need explanation
4. 10-15 features max before it becomes overwhelming
5. CTA button at the bottom of each column
6. Include price at top and bottom for context