Competitive Teardown

Process

1. Define the Comparison Set

• Direct competitors — Same problem, same audience
• Indirect competitors — Same audience, different approach
• Aspirational references — Different category, similar quality bar

2. Experience the Product (don't just screenshot it)

• Complete the onboarding flow
• Try the core use case end-to-end
• Hit an error state
• Try to cancel/delete/undo
• Use it on mobile
• Read their support docs

3. Analyze Systematically