Content Hierarchy

Inverted Pyramid

Most important information first. Details follow.

1. Headline: the conclusion/key takeaway
2. Lead: essential context (who, what, when)
3. Body: supporting details
4. Background: additional context for those who want depth

Scanning Patterns

• F-pattern: users scan headings down the left, then read selectively
• Layer-cake: users jump between headings, scanning for relevance
• Spotted: users scan for specific targets (links, buttons, numbers)