Cookie Consent

Ethical Design

• Equal visual weight for Accept and Reject
• Granular options: Essential, Analytics, Marketing
• Pre-selected: essential only (nothing else pre-checked)
• Reject should be as easy as Accept (one click)
• Remember choice across sessions
• Easy to change preference later (in settings/footer)

Don'ts

• Tiny reject link vs big Accept button
• "Accept" and "Manage" (where Manage is the decline path)
• Pre-checked non-essential cookies
• No reject option at all
• Cookie wall (blocking access until consent)
• Dark patterns that guide toward acceptance