Copywriting Frameworks

Frameworks

AIDA

• Attention: Hook that stops the scroll.
• Interest: Details that build curiosity.
• Desire: Benefits that create want.
• Action: Clear CTA.

PAS

• Problem: Name the pain.
• Agitate: Make the pain vivid.
• Solution: Present the relief.

BAB

• Before: Current state (pain).
• After: Desired state (pleasure).
• Bridge: How your product gets them there.