Design Critique

Giving Critique

The Framework

For every piece of feedback, hit three points:

1. Observation — What you see (factual, not opinion)
2. Impact — Why it matters (connects to goals, users, or principles)
3. Direction — What to explore (not prescriptive, but generative)

Example:

• Observation: "The CTA is the same visual weight as the navigation links."
• Impact: "Users scanning the page won't know where to click first."
• Direction: "Try increasing the size or contrast of the CTA, or reducing the visual weight of the nav."