Founder Communication

The Core Problem

Designers speak in design language. Founders speak in business language. Most design communication fails because designers present solutions without connecting them to outcomes that founders care about.

What Founders Care About

1. Revenue impact — Will this make us more money?
2. User growth — Will this bring or retain more users?
3. Speed — How fast can we ship this?
4. Risk — What could go wrong?
5. Competitive position — Does this move us ahead?

Notice: none of these are about color, typography, or spacing. That's the translation work you need to do.

Framing Design Decisions