Growth Design

Growth Loops

Viral Loop

User → Invites others → New users → They invite → Loop.

• Referral programs: give + get (both sides benefit).
• Built-in sharing: collaborative features require inviting others.
• User-generated content visible to non-users.

Content Loop

Create content → SEO indexes → Search traffic → New users → Create content.

• User profiles as landing pages.
• Public project pages.
• Blog content with organic keywords.