Microcopy

Microcopy Principles

1. Be specific. "Save Project" not "Submit."
2. Use verbs for actions. Buttons are actions, not descriptions.
3. Front-load key words. "Delete 3 files" not "Are you sure you want to delete 3 files?"
4. Match user's mental model. "Trash" not "Soft Delete."

Patterns

Buttons

• Primary: specific verb + object. "Create Account," "Send Invoice."
• Secondary: shorter. "Cancel," "Skip."
• Destructive: clear consequence. "Delete Project" not "Remove."