naming-strategy

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SKILL.md

Naming Strategy

Product Naming Approaches

Type Example Pros Cons
Descriptive Microsoft Teams Clear function Generic
Invented Spotify Unique, ownable Needs marketing
Metaphor Slack Memorable Can confuse
Founder Bloomberg Personal, trustworthy Limited scalability
Acronym IBM Short Meaningless initially

Feature Naming Rules

  1. Descriptive over clever (users need to find it, not enjoy the pun)
  2. Consistent vocabulary (don't call it 'workspace' in one place and 'project' in another)
  3. Verb-first for actions ('Create project' not 'Project creation')
  4. Avoid internal jargon (what engineers call it isn't what users should see)
  5. Test with users: 'What would you expect this to do?'
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naming-strategy — dragoon0x/everything-design-taste