Pricing Page Design

Layout

• 2-4 tiers side by side (3 is the sweet spot)
• Recommended plan highlighted (border, badge, or background)
• Annual/monthly toggle (show savings for annual)
• Feature comparison matrix below for details

Psychology

1. Anchoring: Put the expensive plan first (left) so others feel reasonable
2. Decoy: The middle plan should be the best value (slightly more than basic, much less than premium)
3. Social proof: "Most Popular" badge on the plan you want people to choose
4. Loss aversion: Show what they miss on lower tiers, not just what they get