Product Announcement Copy

Announcement Structure

In-App

• Modal or banner for major features.
• Tooltip/badge for minor features.
• "What's New" section in help menu.
• Don't announce every bug fix.

Email

• Subject: what changed + benefit. "New: Export to PDF — share designs anywhere."
• Brief intro (2 sentences).
• Feature showcase with screenshot/GIF.
• CTA: "Try it now" linked to the feature.