Retention Patterns

Habit Loop

Trigger → Action → Reward → Investment

1. Trigger: What brings the user back? (notification, calendar, habit)
2. Action: What do they do? (check feed, complete task, review data)
3. Reward: What do they get? (social validation, progress, information)
4. Investment: What do they put in? (content, preferences, connections)

Churn Indicators

• Decreasing session frequency
• Shorter session duration
• Fewer features used
• Ignoring notifications
• Support ticket followed by silence