Social Media Content

Platform Guidelines

X (Twitter)

• Thread format: hook → story → insight → CTA.
• Hook tweet: question, bold claim, or surprising fact.
• 1-2 line paragraphs. White space matters.
• Images: 1200x675px (16:9).

LinkedIn

• Professional insights, not corporate speak.
• Personal stories outperform thought leadership.
• First 2 lines must hook (before "see more").
• Carousel posts for frameworks and lists.