Voice & Tone Calibration

The Spectrum

Context        Formality    Warmth     Confidence
─────────────────────────────────────────────────
Marketing      Medium       High       High
Onboarding     Low          High       Medium
In-product     Low          Medium     Medium
Error states   Medium       High       Low (humble)
Legal/billing  High         Low        High
Documentation  Medium       Low        High
Celebration    Low          High       High