Waitlist & Launch Design

Waitlist Page

1. Clear value proposition (what they're waiting for)
2. Email capture (single field, one CTA)
3. Position in queue (optional but motivating)
4. Social sharing for priority access
5. Set expectations (timeline, what happens next)

Early Access

• Exclusive feeling without being gatekeepy
• Feedback mechanism built in from day one
• Clear communication about what's ready and what's not
• Graceful feature gating for unreleased items