Churn Signal Identification

Spot the warning signs before customers leave, not after.

How to use

• /churn-signal-identification Apply churn signal constraints to this conversation.
• /churn-signal-identification <product> Build a churn early warning system for the described product.

Constraints

The Churn Timeline

Churn has phases. Interventions MUST happen in the early invisible phase, not the decision phase.

• Invisible phase (weeks/months before): subtle behavior changes, slight usage dips
• Consideration phase (days/weeks before): evaluating alternatives, asking about exports
• Decision phase (days before): customer has decided. Usually too late.
• Action phase: cancel, don't renew, stop paying