competitive-framing
Competitive Framing
Position against alternatives without being negative.
How to use
/competitive-framingApply competitive framing constraints to this conversation./competitive-framing <product>Generate a competitive frame for the described product.
Constraints
Landscape Mapping
- MUST identify the real alternatives (including "do nothing" and manual workarounds)
- MUST map alternatives on 2-3 axes that matter to the target user
- NEVER define axes where you win on every dimension. That's not framing, that's fantasy.
- SHOULD acknowledge where alternatives are genuinely strong
Framing Rules
- Frame the shift, not the competitor. "Spreadsheets vs. purpose-built tools" not "Us vs. Excel"
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