Competitive Positioning

Understand where you sit in the market and make sure customers understand it too.

How to use

• /competitive-positioning Apply competitive positioning constraints to this conversation.
• /competitive-positioning <market> Analyze positioning for the described competitive landscape.

Constraints

Competitive Landscape

• MUST map competitors by what they actually compete on, not by feature lists
• SHOULD categorize: direct competitors (same problem, same approach), indirect competitors (same problem, different approach), and alternatives (including doing nothing)
• MUST understand why customers choose each competitor — talk to churned users and lost deals
• NEVER dismiss a competitor without understanding why their customers stay