CTA Patterns

Design calls-to-action that people actually click.

How to use

• /cta-patterns Apply CTA constraints to this conversation.

Constraints

Copy Rules

• MUST start with a verb ("Start", "Get", "Try", "See", "Create")
• MUST tell the user what happens next, not what they're committing to
• "Start free trial" beats "Sign up". "See pricing" beats "Learn more".
• NEVER use "Submit", "Click here", or "Learn more" as primary CTA text
• SHOULD include a benefit: "Get started free" not just "Get started"
• Secondary CTA should be a text link, not a competing button