Conversion Copy

Write headlines, CTAs, and value props that move people to act.

How to use

• /conversion-copy Apply copy constraints to this conversation.
• /conversion-copy audit Audit existing copy against these constraints.

Constraints

Headlines

• MUST communicate the core benefit in 6-12 words
• MUST use specific language over abstract language ("Save 4 hours/week" not "Save time")
• SHOULD start with what the user gets, not what the product does
• NEVER use jargon the target user wouldn't use in conversation
• Test: would this make sense on a billboard at 60mph?