jobs-to-be-done
Jobs to Be Done
Understand what people actually hire your product to do.
How to use
/jobs-to-be-doneApply JTBD constraints to this conversation./jobs-to-be-done <product>Map jobs for the described product.
Constraints
Job Structure
- Functional job: the practical task they need accomplished
- Emotional job: how they want to feel during and after
- Social job: how they want to be perceived by others
- MUST identify all three layers. Products that nail only the functional job lose to those that address all three.
Interview Framework
- Ask about the last time they switched to a new solution (or away from yours)
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