Jobs to Be Done

Understand what people actually hire your product to do.

How to use

• /jobs-to-be-done Apply JTBD constraints to this conversation.
• /jobs-to-be-done <product> Map jobs for the described product.

Constraints

Job Structure

• Functional job: the practical task they need accomplished
• Emotional job: how they want to feel during and after
• Social job: how they want to be perceived by others
• MUST identify all three layers. Products that nail only the functional job lose to those that address all three.