referral-mechanics
Referral Mechanics
Build sharing into the product without it feeling forced.
How to use
/referral-mechanicsApply referral constraints to this conversation.
Constraints
Timing
- MUST ask for referrals at moments of peak value (after a win, not before)
- NEVER ask for a referral before the user has experienced core value
- SHOULD identify the natural "sharing moments" in the product flow
- NEVER interrupt a task flow with a referral prompt
Incentive Structure
- Two-sided rewards beat one-sided (both referrer and referred get value)
- MUST make the incentive relevant to the product (credits > cash > swag)
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